On April 28, 2021 China Textile Innovation Annual ConferenceDesign Summit was held in Dalang Fashion Town, Longhua District, Shenzhen. At the summit, the "Fashion Industry Digital Technology Innovation Alliance" (hereinafter referred to as the alliance), initiated and established by the China Textile Information Center and the National Textile Product Development Center under the guidance of the China Textile Industry Federation, was established. The alliance is committed to linking digital technology and the fashion industry in the form of an innovative ecological community to promote the digital development of the fashion industry.

As a cross-industry, open integration and innovation platform, the alliance gathers advanced technologies such as cloud computing, big data, artificial intelligence, Internet of Things, industrial Internet, blockchain, virtual reality and augmented reality, linking the digital technology application needs and data of the fashion industry Resources, build a collaborative development and joint promotion platform with smart forecasting, smart design, smart manufacturing, smart publishing, and smart marketing as core application scenarios, and promote the cross-border integration and innovative development of the fashion industry and digital technology.

Sun Ruizhe, Chairman of China Textile Industry Federation and Chairman of International Textile Manufacturers Federation (ITMF), Cao Xuejun, First Inspector of Consumer Goods Industry Department of Ministry of Industry and Information Technology, Yu Jianyong, Academician of Chinese Academy of Engineering and President of Donghua University, Xian, Vice Chairman of Longhua District Political Consultative Conference Xinmin, Director of Productivity Promotion Department of China National Textile and Apparel Council, Qiao Yanjin, Director of China Textile Information Center, and representatives of the Technology Company of Fashion Industry Digital Technology Innovation Alliance attended the launching ceremony of the alliance.

　　 Before the launch ceremony of the alliance, Sun Ruizhe delivered a speech and pointed out that the establishment of the alliance represents the birth of a digital innovation ecological community in the fashion industry. When introducing the alliance to representatives of all participants, Sun Ruizhe emphasized: "The alliance focuses on the entire industry ecology, centering on multi-dimensional technical support, serving the diversification, individualization and changeability of industry development needs, and through comprehensive integration of the scale of digital resources. Integration and synergy to realize the precision and high-speed application of technology in different scenarios.” He pointed out that a number of excellent digital technology solutions for industry needs have emerged among the members of the "Digital Technology Innovation Alliance for Fashion Industry". For example: using Xiaoice's artificial intelligence visual recognition, natural language processing technology and generative confrontation network technology, China Textile Information Center provides the design logic of the research results of fabric pattern fashion trends, and develops artificial intelligence pattern designs for companies such as Lufeng and Dali The creative interactive platform realizes the diversity and original design of fabric patterns that meet the style and characteristics of popular trends, enriches the creative ability of textile fabric pattern design, and improves the innovation efficiency of textile product development; Shanghai Qingjia Intelligent Technology Co., Ltd. launches NAO knitting The virtual loom system digitizes the correspondence between knitting patterns, knitting needles and tracks, realizing the perfect connection between creative design and knitting technology, and improving design level and production efficiency; with the help of the idea digital platform of Guangdong "Shidi Intelligent" Technology Co., Ltd. , Through 3D design and AR/VR technologies, the whole process of end-to-end virtual design is realized, so that the production of more than 900 color matching and all samples in Anta FILA's new season goods can be completed within two weeks, saving about 75% of the overall progress; Shanghai Munch Information Technology Co., Ltd. uses big data, cloud computing and other technologies, relying on the COLORO digital color system to build a leading textile color development, textile dyeing quality control and printing and dyeing solutions, and effectively embed digital color in the field of fabric development; Convertlab from Based on the omni-channel data insight and user tag portrait system, the RFM model and user journey design are built to help many international fashion brands establish omni-channel marketing solutions, effectively increasing the repurchase rate, customer unit price and overall revenue; Beijing Jirui Technology Co., Ltd. The company's "ECPro Yishanghuo" apparel e-commerce one-stop AI smart platform, based on technologies such as fashion smart collocation, marketing copy generation, and fashion trend analysis, helps Handu Yishe, Yichun, Jiangnan Buyi and other brands to improve the e-commerce platform The ability to quickly update in style and accuracy has been achieved.

Focusing on how the alliance should link the fashion industry and digital technology to promote the digital development of the industry, Yu Jianyong said in his speech at the inauguration ceremony: the alliance should focus on innovation, focus on professional strength, systematically study technological development trends, integrate key technologies, and set an industry model; Alliance members should strengthen the research and development of key technologies and enhance their innovation vitality. The alliance should be value-oriented, absorb and export innovative resources in response to the needs of the industrial chain, improve matching for effective needs, solve industry pain points, and realize innovation benefits. The alliance should take the mechanism as the core, establish a collaborative innovation mechanism, provide organizational guarantees, form a new system network, and create a mutually beneficial and win-win new digital fashion ecology.

　　Dr. Shen Xiangyang, a double-appointed professor at Tsinghua University, a foreign academician of the National Academy of Engineering, a foreign academician of the Royal Academy of Engineering, and the founding chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Digital Economy Research Institute, sent a video message from overseas. When talking about the future of the integration and development of technology and fashion industry, he said that future technology will connect more fashion, culture and economy, change the way of thinking, behavior and lifestyle of human beings, and inject innovation, creativity, and innovation into China’s fashion industry. The surging vitality of creation.

The power that technology brings to the fashion industry is not to subvert, but to refresh and reinvent; the power of fashion to supply the technology industry is to shape long-term value; the value of the alliance is to link the fashion industry and digital technology two innovative entities, relying on industrial knowledge and expansion capabilities to consolidate More relevant parties will work together to promote industrial innovation and development. On the road of digital innovation in the fashion industry, the roads are long and difficult, and the lines are coming. Continuously, the future can be expected!