In Keqiao textile industry, there has been a "gold nine silver ten" industry peak season. Given the impact of COVID-19, global market shocks and weak consumption, how can Keqiao textile enterprises seize this wave of traditional industrial peak season and sprint to the fourth quarter?

Recently, THE REPORTER CAME TO China LIGHT TEXTILE CITY EAST RISE ROAD MARKET D AREA OF THE 4TH FLOOR OF THE "GOLDEN PHOENIX HOME TEXTILE" STORE, as a WELL-ESTABLISHED store inside the market, although already near evening, BUT the door city still HAS many customers in the purchase of bedding. "The market will be better in September, in addition to the batch of old customers, on-site retail stores of new customers are also a lot more." Gong Xiaomei, deputy general manager of Zhejiang GOLDEN PHOENIX Home Textile Co., LTD., said that this year is a big year for marriage, and wedding products are more popular. In ORDER TO CATCH UP WITH THE FOLLOWING wedding season such as October 1, "GOLDEN PHOENIX Home Textile" temporarily adjusted the warehouse and store personnel, transferred manpower to support the warehouse, and strive for the first time delivery.

In recent years, with the rise of e-commerce and other new channels, many enterprises in the light textile city have also embarked on a new road of integrated development of "online and offline". Also in the east rise Road market, specializing in organic cotton children's clothing fabrics of the city "nine arts textile" also obviously felt the market warming. "In September, our sales of cotton and wool cloth, air layer and other fabrics were much better than in August." Wang Shungang, general manager of Shaoxing Jiuyi Textile Co., LTD., said that the second half of the year has been a concentrated period of orders, as the company focuses on long Johns fabrics. "Judging from customer feedback, Taobao orders increased more on Singles' Day in previous years, and this year Douyin Live orders increased more significantly." In order to grab the "gold nine silver ten", the company hired several new employees to send to the warehouse as early as August, and the warehouse staff worked overtime to deliver goods in September. "During this year's National Day holiday, there will be people on duty in the stores, and there will be no holiday in the warehouses. Let's go for the second half of the year!" Wang Shungang is full of confidence.

The recovery at the market end is also being transmitted to the production end. Recently, several printing and dyeing enterprises recruitment information caused the attention of reporters. The reporter saw that Zhejiang Yuexin Printing and Dyeing Co., LTD., Shaoxing Yongtong Printing Co., LTD., Zhejiang Seven colors Rainbow Technology Co., Ltd. and other enterprises in large-scale recruitment. Among them, "Yuexin Printing and Dyeing" and "Yongtong printing" are in urgent need of 30 or 40 front-line workshop staff. "Since September, our foreign trade orders have improved significantly, increasing by 20 to 30 percent over the previous months." Ren Lin, manager of the business department of Zhejiang Yuexin Printing and Dyeing Co., LTD., told reporters that with the approach of Christmas abroad, orders from Europe and the United States have gradually increased.

With the arrival of "gold nine silver ten", the market recovered significantly, but the rise of energy costs is still the pressure enterprises have to face. "As we scramble for production, we are also looking at cutting costs." Shaoxing ZhangJianMu yong tong printing co., LTD., general manager, told reporters that the company improve the printing functions on one hand, on the other hand to pinch pennies on energy consumption, not only developed a set of slurry recovery unit, and push forward the reward mechanism, will save money reward in proportion to the staff, to inspire staff enthusiasm, promote the competitiveness of the company.

The wind is strong enough to set sail. Seize the opportunity of market recovery and strive to move forward under pressure, which is the inheritance and development of Keqiao's "Four Thousand Spirit" by the new generation of weavers. A piece of cloth supports a city. It is this spirit that casts the soul of Keqiao textile industry, and also lays the position of China's light textile city and Keqiao printing and dyeing industry.