Integration of online and offline

Boost the development of confidence to help merchants to promote clothing consumption

Hunan Zhuzhou textile and apparel industry has upstream textile, midstream clothing processing, as well as downstream logistics, clothing trade and other whole industry chain, Lusong clothing market group as an important business circulation link of Zhuzhou clothing industry chain, with all kinds of textile and apparel professional market 38, operating area of more than 1.1 million square meters, gathering more than 4000 well-known brands at home and abroad, With nearly 100,000 employees, it has successively won the honors of "China's Top Ten Clothing Wholesale Markets", "China's Famous Clothing City", "China's Clothing Brand Incubation Base", "China's Famous Women's Pants City" and so on. At present, it has become the largest clothing wholesale market group in the central and southern region.

2022 Zhuzhou Lusong Clothing consumption Festival to follow the trend of consumption upgrading, highlighting the integration of online and offline sales, to boost the confidence of business circle development, promote business circle industrial upgrading and promote the purpose of consumption upgrading, but also for the various merchants, the majority of consumers to create a supply and marketing platform, effective prosperity and active consumer market, expand Lusong business circle sales maximization.

In order to enrich the content of Lusong Garment Consumption Festival in Zhuzhou this year, Lusong Garment Market Manager's Association organizes all markets and merchants to participate in the consumption festival, focusing on Lusong market group clothing circulation field resource advantage, give full play to 38 clothing market resource advantage to carry out a series of promotion, further promote the clothing market economic recovery, release the consumption potential, We will accelerate the recovery of consumption.

Hunan Zhuzhou Lusong District clothing market manager Association president Xie Chunli said, the Lusong Zhuzhou clothing consumption festival in various forms, one is wholesale welfare. Catering subsidies, accommodation and logistics subsidies and other incentive policies are introduced to meet the actual needs of purchasers, so as to help wholesalers reduce costs and provide better benefits. Second, retail profits. With 38 clothing markets as the main body, merchants were organized to carry out promotional activities, focusing on retail customers to launch the "Wan shop promotion Chang buy Lusong" activity, so that customers can enjoy the maximum benefits with higher cost performance. Third, the integration of online and offline promotion. Widely encourage consumers to promote activities through wechat moments of friends forwarding, accumulation and other forms to provide market influence.

It is understood that this Zhuzhou Lusong clothing consumption festival activities a total of 13,000 merchants to participate in the issuance of all kinds of consumption coupons, vouchers more than 5000, organized to carry out the signing-in card, red envelope delivery, blind box lottery and other activities more than 300 times, attracted nearly 30,000 dealers and customers to participate.

As Lusong clothing consumption festival activities of "old friends", happy today clothing every year to participate in Lusong clothing consumption festival activities, South Zhuzhou new gorgeous clothing wholesale market association president, happy today clothing general manager Wu Shaohua said, this year Zhuzhou Lusong clothing consumption festival activities to improve the visibility of the clothing brand, the harvest of many downstream dealers love, Happy Today brand new increase 30% customer groups, sales increased more than 15% compared to the previous.

As a merchant representative, Tang Xuemei, a merchant in Zhuzhou, Hunan Province participated in Lusong Garment Consumption Festival every year. She said, "This year's Lusong Garment Consumption Festival saw a 30% and 25% increase in customer flow and transaction volume of our shops."

Hunan Zhuzhou Golden Crown brand clothing also by participating in this year's Zhuzhou Lusong clothing consumption Festival to open up a number of new customers. Hunan Zhuzhou gold crown brand clothing wholesale market merchant Yu Jianping said, as a brand, I pay more attention to their brand is known and accepted by the public, Zhuzhou Lusong clothing consumption festival activities in helping merchants to increase sales at the same time, also invisible to the brand publicity and promotion. By participating in this activity, the customer visit rate of our store increased by 20% and the sales volume of goods increased by 25%.